A brand is not just a logo, a tagline. It encompasses consumer expectations. Brands are alive. And change with every interaction they have with your product, service, staff. You need to be in control of your brand. Brand identities have to be engineered into your strat...

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Rita Gunther McGrath: The End of Competitive Advantages Podcast Review

Episode Synopsis: In this episode, she discusses the evolution of companies buil...

The End of Competitive Advantage!

January 6, 2020

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