What is a brand?

A brand is not just a logo, a tagline. It encompasses consumer expectations. Brands are alive. And change with every interaction they have with your product, service, staff. You need to be in control of your brand. Brand identities have to be engineered into your strategy and execution.

Brands cannot be allowed to evolve without your guidance, they are your greatest source of competitive advantage ina  crowded marketplace. They need to be clear. They need to stand for something valuable to your customers. That does not happen by accident. Every element of your company needs to be working in unison to achieve the brand identity that reaches the customers you want. 

 

 

 

Help align your team, strategy and brand. Speak to us on our management workshops.

 

 

 

 

 

 

 

 

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Rita Gunther McGrath: The End of Competitive Advantages Podcast Review

Episode Synopsis: In this episode, she discusses the evolution of companies buil...

The End of Competitive Advantage!

January 6, 2020

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