Ben & Jerry’s and New Belgium Craft Beer Ice Cream

A hipster loved brand targeting hipsters. Spot on product-line extension.

 

http://coolmaterial.com/food-drink/ben-jerrys-beer-ice-cream/

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Rita Gunther McGrath: The End of Competitive Advantages Podcast Review

Episode Synopsis: In this episode, she discusses the evolution of companies buil...

The End of Competitive Advantage!

January 6, 2020

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