How to Test Your Riskiest Product-Market Fit Assumptions: A Framework for Success
TL;DR Identifying and testing the riskiest product-market fit assumptions are key to a startup's success. Using customer journey maps...
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Learn what they do, not just listen to what they say they'll do
Our evidence-based, customer behavior-observation approach allows you to better understand intent. And because we structure our work to provide indications of statistical validity and statistical power, you can better build towards what your customers need.
This is a more reliable approach to making your teams more customer-centric and therefore build cross-functional alignment towards a more sticky and scalable customer experience.
Innovation, de-risked with actionable insight gained earlier
Sequentially conduct pre-mortems for product strategy, product-market fit and go-to-market execution. Gain insight and direction before you burn through your runway; or prioritise the ideas with the best chance of winning in the market.
Our approach is adaptable and has been used to rapidly pivot post-launch, and identify which component of strategy needs fine-tuning.
World-class methodologies in a comprehensive, sequenced approach
Our way of working is methodology based, not just a sequence of tactics.
We provide solutions based on research and insights from the worlds greatest companies, thoughtleaders and innovators; adapting them for the needs of APAC-based corporate ventures and startups
Reduce unnecessary implementation risk when building or pivoting
Corporate Venture Building has tremendous opportunity benefit from data-driven decision making and comprehensive systems not readily available outside hyper-growth companies.
We aim to address the common challenges when designing, launching and scaling by bringing the best methodologies and benchmarks from around the world.
With a focus on quantifying behavioural insight, and the goal of producing data-driven next steps, we rapidly test needle moving elements of your positioning to identify how teams can better implement strategy for maximum customer retention and growth.
We support the C-suite in building more reliable growth with behavioural based value proposition testing that mirrors your actual product customer experience. We comprehensively validate your business model across the 4 preventable risks to scalable monetization and profitability.
Solutions for Growth
Identify clear next steps with a rapid, data-driven approach, develop better strategy and implement better execution.
Prioritise, sequence and grow more reliably.
Leave teams better off with key leadership support and train-the-trainer solutions.
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