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Iterative Development

Introductory Description

A method of product development that involves making small, incremental changes and improvements based on feedback and learning.

Detailed Description

An adaptive approach to product development that emphasizes testing, learning, and refining through a series of small, incremental changes, enabling rapid response to market feedback and more efficient innovation.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading


Detailed Insight

Key Insights

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Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

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