BRANDSPACE - Singapore Brand Strategy & Accounting Consultants

Four Reasons McDonald's All-Day Breakfast Is A Headache for Franchisees

McDonald's has touted the early results as a success, citing the "highest brand score in two years, according to YouGov BrandIndex," said spokeswoman Lisa McComb. For some of the company's already-restive franchisees, however, the always-breakfast policy has made life harder with higher costs, a confusing rollout, and the loss of some menu items. Here's a look at the biggest reasons franchisees have a breakfast hangover.

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