BRANDSPACE - Singapore Brand Strategy & Accounting Consultants

Thoughts on Innovation

"This is what customers pay us for - to sweat all these details... it's hard for them to tell you what they want when they've never seen anything remotely like it." - Steve Jobs

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Hard to define, even harder to find. Exploring your customer retention, defined by product and marketing data, through the lens of meaningful business metrics and the sophisticated, agile use of exper