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Product-led Growth - On-demand Insights for Corporate Innovation & Growth Leaders - 2022

Clearly labeled takeaways and solutions to product-led growth challenges in Corporate Innovation and Venture Building


These on-demand videos cover key growth challenges from across retention, monetization, product-market fit finding and aligning product and marketing teams to customer experience and retention.


1. Co-Designing Meaningful Growth Programs with the C-Suite A playbook for better aligning Marketing with Business Strategy

83% of CEO’s are looking to Marketing to drive growth. New features ship frequently; product roadmaps move so quickly that 2 year product builds are now a thing of the past. How can marketing support the C-Suite with customer experience that drives revenue?


Key Takeaways

1. Connect your company’s business model to your retention and acquisition priorities

2. Consolidate the voice of the customer to maximise data-driven decision-making

3. Select your 2 best primary acquisition channels when launching; using the Business Model Canvas


With examples from Finance and Fintech to ensure that you’re ready to apply these insights immediately. Click here to watch on LinkedIn Live (Courtesy of event host, GrowthOps).



2.

Aligning Full-Funnel Marketing with Customer Journey

Stickiness, Scaling and the Role of Marketing in Improving Customer Experience


Key Takeaways

1. An approach to unifying GTM and Product Strategy

2. How Marketing and Product can share tools to build personalised customer experiences

3. How to make the voice of the customer more actionable


Driving Growth and Habit Formation


In the search for growth and revenue impact, the need to prioritise the highest value customers, identify key customer journeys, and overcome friction to value experience is key.


Product-market fit is never stable; it evolves with customer needs and the competitive landscape. Teams working off static data and lagging indicators struggle to find the clarity of insight prioritise the right customers and features.


Marketing and Product teams often work in siloes, coming together regularly but not frequently enough. It’s simpler to work in siloes and work towards your own KPIs than constantly juggling trade-offs. Like the anecdotal schism between sales and marketing, it’s tempting to blame the other for a poor quality of leads or an uncompetitive product when revenue targets or MAUs are missed.


There is, however, an opportunity to more reliably grow revenue.


Top quartile companies lead with visionary CMO & CPO collaborations. Together, the tools of the marketing funnel can be aligned with evidence from the customer’s journey in the product to understand what triggers retention, which features correlate to the most valuable segments and how marketing can contribute to product adoption.


Real-time marketing can work with product analytics for closed-loop data, hypothesis and outcome to systematically improve the customer experience.

It’s a scenario where Marketing and Product teams share tools, real-time data and real-time personalised experience action layers.


Together, habit formation loops and flywheels that drive growth can be reliably developed. Once paths to increased retention are better understood, Marketing can optimise new customer acquisition based on the most valuable customers, while Product can optimise product roadmaps that drive monetisation.


Find out how to empower Product and Marketing teams with strategies and tools they need for market leadership and develop data dependable enough to use as board-level justification.


Join GrowthOps, MixPanel, and Insider as we explore the future of SEA Marketing and Product innovation, fueled by real-time data and personalisation to drive growth.


Click here to watch on-demand (Courtesy of event host, VWO).



3.

CMOs: How to Reliably Become Your Company’s Growth Engine. A playbook to de-risking your go-to-market strategy

Modern day growth requires visionary CMO and CPO tag teams co-launching innovation to market, delivering on their shared responsibility for monetization.


Data-driven decision-making that de-risks GTM isn't an unattainable holy grail. Teams may feel challenged by never having enough actionable insights data to guarantee they're making the right decision, but there is an opportunity to more reliably grow revenue and justify return on investment.


Hypothesis based experiments have outcomes that can significantly guide decision making.


Find out how to align product and marketing teams with data dependable enough to use as board level justification. Join us as we take you through the steps needed to reduce decision anxiety and future-proof your business with customer-centric, experience-driven growth.


Click here to watch on-demand (Courtesy of RESHAPE 2020 by Insider).



4. Using Retention as Key Metric for Stickiness and Scale

Retention metrics to guide your growth strategy.


Retention analysis is a key to operationalise the alignment of marketing strategy and product strategy. The data that retention analysis provides helps to guide the acquisition of more valuable customers that are more likely to retain.


This is done by understanding which customers are best targeted in order to lower the cost of acquiring new ones, and improve monetization. When retention is improved, there is a positive feedback loop of growth including user generated content, social proof and reviews. Retention data guides marketing to target segments that have higher lifetime value. By understanding which customers to target best, cost per acquisition is decreased and monetisation is improved.


With better retention comes the growth flywheel effect of improved user-generated content, social proof, and reviews that continue to improve acquisition.


Click here to watch on YouTube (Courtesy of event host, GrowthOps).



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