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Thu, May 25


Online workshops

Monetization Accelerator: Product-Led Growth: Overcoming Middle-of-Funnel Churn and Improving Monetization

Join us as we dive deep into expert-level insights and global best-practice frameworks. If you are experiencing drop-offs in user engagement or difficulty transitioning users from free to paid, this webinar is for you.

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Monetization Accelerator: Product-Led Growth: Overcoming Middle-of-Funnel Churn and Improving Monetization
Monetization Accelerator: Product-Led Growth: Overcoming Middle-of-Funnel Churn and Improving Monetization

Time & Location

May 25, 2023, 5:30 PM – May 26, 2023, 7:00 PM

Online workshops

About the event

Introducing Our Accelerator Workshop: Design the data-driven customer experience that gets you to monetization! 

Immersion | Tools | 1:1 Hand-on support from global experts to finalise your strategy.

Unlock Your Startup's Monetization Potential

A hands-on workshop to eliminate churn, increase retention, and accelerate revenue growth. With expert guidance and tailored support, you'll master the proven frameworks and methodologies used by successful startups to overcome pre-monetization challenges and drive sustainable growth. Don't let churn hold you back – join us in this transformative workshop and turn your startup into a thriving, revenue-generating machine.

Tailor-made for startups that

  • Have high acquisition rates but low retention and monetization success.
  • Guided next steps whether you havre high OR low engagement with your product.
  • Seek to convert more acquired customers into loyal, paying users.

Part 1: Immersion and Mastering Cutting-Edge-Tools

Part 2: Hands-on Guidance and Tailored Support.

Hosted By David Isaac & Trevor Longino.

Achieving product-market fit and sustainable growth is challenging in today's startup landscape. Our best-practice accelerator workshop equips entrepreneurs with the tools and knowledge to excel in their markets.

Drawing from Stanford University research and patented methodologies, we provide a comprehensive, risk-reducing approach to venture building that accelerates your path to product-market fit. Our workshop emphasizes the power of Outcome-Driven Innovation (ODI) and proven venture building tools used by top accelerators worldwide.

We focus on uncovering customer unmet needs and executing strategies based on these insights. Our workshop, inspired by McKinsey research, addresses common objections and challenges in innovation projects.

Join our accelerator workshop and gain access to cutting-edge strategies and tools that will propel your venture to the next level.

Join us as we dive deep into expert-level insights and global best-practice frameworks, such as Pirate Metrics, the Eureka Model, and the Outcome-Driven Innovation process. We'll guide you through identifying, analyzing, and addressing the underlying issues that cause churn between acquisition and monetization.

If you are experiencing:

  • Drop-off in user engagement after initial acquisition
  • A disconnect between the value perceived by customers and the value experienced
  • Difficulty in transitioning users from free to paid plans

Then this webinar is designed for you!

Key takeaways include: 

  • Final, expert assisted next steps and plans tailored for your business
  • Actionable strategies to pinpoint and resolve issues in your customer journey, leading to increased retention and monetization.
  • A deep understanding of the critical moments in customer experience and how to optimize them for maximum value.
  • A comprehensive checklist of steps to analyze churn and drive product-led growth.
  • Expert guidance on how to turn acquired users into loyal, paying customers.
  • Understand how Business Experimentation can rapidly speed you on your path to Monetization and Product-Market Fit

Don't miss out on this unique opportunity to transform your startup's retention and monetization performance. Sign up now and unlock your startup's full potential!

Coupon Holders can enter your discount code at checkout.

About the Speakers

David Isaac Mathews has launched growth programs at Ernst & Young Parthenon for both clients and for its ASEAN consulting team internally, has led methodology design and training for a public listed venture builder, run turnarounds for a $30 million fintech venture and launched a 2 Bn multisided marketplace. Among others, he has led marquee projects for EY-Parthenon's ASEAN Digital and Venture Building practice and consulted to C-Suites of various banks, fintechs and e-commerce clients on strategy, fundraising and valuation. Building off cutting edge research in management science and marketing science, he has codified a methodology that aligns customer experience with product and experimentation to design businesses that retain and monetize better.  You can find more of his research key takeaways from his upcoming book at

Trevor Longino is a marketer, writer, speaker, founder, and growth thinker. He's launched 50 startups, mentored about 200 more, taught thousands, and launched 12 startups from $0 to $2MM+ in ARR over the last decade, including,,, and

With 20+ years of experience in marketing and leadership in startups, he brings a wealth of knowledge in marketing best practices, building and leading teams, and market positioning.  He founded more than a decade ago and has been a consultant at companies all over the world, helping them grow.

Trevor has taught marketing, branding, growth, and revenue to more than a thousand startups at accelerators all over Europe and North America.

Trevor is from the Florida in the United States, but moved to Poland in 2010 and lived there for 7 years. He's traveled to 27 different countries and eaten a bunch of things that he probably shouldn't have. He's now a resident of Montreal, Canada.

Father of 3 children (William (6 years old), Elizabeth, and Evelyn (2 years old)) and married for 20 years to his college sweetheart Eleanor. For fun in the copious free time he has between running a global growth marketing agency and raising 3 kids, he plays banjo and is writing several business books.


  • 1 hour 30 minutes

    Session 1: Immersion Session & Tools


  • 10 minutes

    Personal Strategy Submission - For Hands-On Review

1 more item available


  • Monetization Accelerator

    Access to Tools, both sessions & certification.

    Sale ended
    • SGD 499.00
  • 2 Person Discounted Package

    This is the "bring a friend", 2 person package to attend the monetization Accelerator

    SGD 750.00
    Sale ended


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