Causality & Brandspace:
Leading Innovation in Venture Building for ASEAN

We take a first principles approach to the real-time validation of product market fit and go to market strategy.


We bring the C-suite a rapid and robust approach to develop product-market fit, before or after launch.

Based on experiences leading ASEAN Innovation and digital transformation at a Big 4 consultancy; developing Business Design and Digital Transformation IP with Innovation Centers in San Francisco, Japan, London & Dubai; Supporting new Business Model Design for a global tech giant and leading strategy and pivots for Banks, Fintechs and two separate multi-sided marketplaces, we have assembled a toolkit focused on the needs of the C-suite when leading innovation and transformation.

Parallel Lines