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Library of Growth

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Growth Concepts

Concept, frameworks, methodologies, definitions and reference sources to help you master the intersection between the key domains of growth.


Ground yourself in Strategy, Customer Experience, Project Strategy, Product Management, Data Analytics, Venture Building, Go-to-Market Strategy, Product-Market Fit Testing & Finding and Business Experimentation.

Unlock the secrets to scaling your startup, mastering product management, and driving high-impact growth marketing.
Explore the best strategies, frameworks, and insights from top thought leaders in this comprehensive resource for entrepreneurs, product managers, marketers, and innovators. Learn from the best to accelerate your startup, create winning products, and supercharge your marketing efforts. Transform your business with the right knowledge and strategies, all in one place.


Use these cutting-edge strategies, proven tactics, and valuable insights to help you overcome challenges, scale your startup, and maximize your success.

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The Idea

In the dynamic world of business, the power of clear language, well-defined concepts, and a shared understanding can't be overstated. These elements are pivotal for creating an environment that fosters aligned decision-making, efficient execution, and more reliable and rapid growth.

Thus the need for a comprehensive guide to understanding and bridging the Strategy, Execution, and Growth Gaps.

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions. This is where our understanding of the three key growth gaps - Strategy, Execution, and Growth Gaps - comes into play.


The Strategy Gap emphasizes the importance of precise positioning, nuanced understanding of business models, and the crucial alignment of product, segment, channel, and revenue model. Filling this gap means you're better equipped to convey how exactly your product or service can help you win in the market.


The Execution Gap focuses on transforming strategic vision into actionable plans. A well-resolved strategy empowers your teams to prioritize product and Go-To-Market (GTM) strategies, providing clarity on where to allocate scarce resources.


Lastly, the Growth Gap explores the steps required to scale operations and drive growth. Bridging this gap entails using data and analytics to make informed decisions, improve customer experiences, and increase profitability.


By identifying and addressing these gaps, you create a robust platform for growth. Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


As you progress through this extensive library of key growth concepts and terms, you will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams.


Let's get started on this journey towards strategic clarity, aligned execution, and accelerated growth.

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Key Articles & Insights

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Highlighted Concepts

Growth Hacking

A marketing approach that prioritizes rapid growth through innovative and low-cost tactics.

Product-Market Fit Testing & Finding

A process to validate if a product or service meets the needs and desires of a target audience.

Jobs-To-Be-Done (JTBD)

Jobs to be Done (JTBD) is a framework that focuses on understanding the specific tasks customers are trying to accomplish - their "jobs" - and how a product or service can be designed to fulfill these jobs. It emphasizes customer needs and behaviors over product features and specifications.

The Growth Library of Key Concepts by Causality

A/B Testing

A method of comparing two versions of a webpage or app to determine which one performs better.

Acquisition Strategy

A plan for attracting and acquiring new customers.

Blue Ocean Strategy

A strategy that encourages companies to create new market spaces, rather than competing in existing markets.

Business Experimentation

Testing and validating new ideas, strategies, or products through a structured process.

Business Model Canvas

A visual representation of a company's value proposition, customer segments, channels, revenue streams, and more.

Business Model Experimentation

Testing and refining a company's value proposition, customer segments, and revenue generation models.

Buyer Personas

Semi-fictional representations of ideal customers, based on data and research, that help guide marketing and sales efforts.

Churn Rate

The percentage of customers who stop using a product or service within a given period of time.

Cohort Analysis

A study of the behavior and performance of groups of users who share common characteristics over time.

Competitive Advantage

A unique advantage a company has over its competitors, allowing it to generate greater value for customers or operate more efficiently.

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

Continuous Improvement

The ongoing process of identifying, analyzing, and implementing improvements in products, services, or processes.

Conversion Rate

The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.

Conversion Rate Optimization (CRO)

The practice of improving a website's performance and increasing the likelihood of users converting to customers with a set of techniques for improving the percentage of visitors who complete a desired action on a website or app.

Corporate Venture Building

Creating and launching new business ventures within a larger organization, often leveraging their resources and expertise.

Cost of Customer Acquisition (CAC)

The total cost of acquiring a new customer, including marketing and sales expenses.

Crossing the Chasm

The challenge of moving from early adopters to mainstream customers.

Customer Acquisition Funnel

A representation of the customer journey from awareness to conversion, illustrating the stages customers go through as they interact with a product or service.

Customer Experience (CX)

The sum of all experiences a customer has with a company, including interactions with products, services, and support.

Customer Feedback Loop

The process of collecting, analyzing, and acting on customer feedback to improve products and services.

Customer Lifetime Value (LTV)

The estimated net profit attributed to the entire future relationship with a customer.

Customer Segmentation

The process of dividing a company's target market into distinct groups based on shared characteristics, such as demographics, needs, and preferences.

Customer Success

An organizational function focused on helping customers achieve their desired outcomes and maximize the value they receive from a product or service.

Data-Driven Approach

Making decisions based on data analysis and insights, rather than intuition or guesswork.

De-Risking Growth

The process of minimizing the uncertainties and potential pitfalls associated with business growth.

Disruptive Innovation

An innovation that displaces established market leaders by creating a new market or transforming an existing one.

Engagement & Retention Strategy

A plan for keeping customers engaged with a product or service and maintaining their loyalty.

Four Fits Growth Framework

A comprehensive framework for achieving sustainable growth by addressing market, product, channel, and model alignment.

Freemium Model

A pricing strategy where a basic version of a product or service is offered for free, with additional features or functionality available for a fee.

Go-To-Market Strategy

A plan outlining how a company will reach and deliver its product or service to customers, encompassing sales, marketing, and distribution channels.

Growth Flywheel

A self-reinforcing cycle of growth that results from aligning Acquisition, Engagement & Retention, and Monetization strategies.

Growth Hacking

A marketing approach that prioritizes rapid growth through innovative and low-cost tactics.

Growth Strategy

A plan to achieve a company's long-term growth objectives, often involving market expansion, product development, or customer acquisition.

Hypothesis Testing

The process of validating or disproving assumptions about your product, customers, or market through experimentation.

Jobs, Pains, and Gains Framework

A framework for understanding customer needs, the problems they face, and the desired outcomes they seek.

Jobs-To-Be-Done (JTBD)

Jobs to be Done (JTBD) is a framework that focuses on understanding the specific tasks customers are trying to accomplish - their "jobs" - and how a product or service can be designed to fulfill these jobs. It emphasizes customer needs and behaviors over product features and specifications.

Key Performance Indicators (KPIs)

Measurable values used to evaluate the success of an organization, employee, or process.

Lean Startup

A methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable.

Market Validation

The process of determining if there's demand for a product or service in the market.

Minimum Viable Product (MVP)

A version of a product with just enough features to be usable by early customers, providing feedback for future development.

Monetization Strategy

A plan for generating revenue from a product or service.

Net Promoter Score (NPS)

A metric that gauges customer loyalty and satisfaction by asking how likely they are to recommend a product or service to others.

North Star Metric

A single, critical metric that captures the core value a company delivers to customers.


A significant change in a company's direction, often in response to market feedback or changing conditions.


The process of establishing a product's image in the minds of target customers.

Product Differentiation

The process of making a product stand out from competitors by highlighting its unique features, benefits, or branding.

Product-Led Growth (PLG)

A business methodology where the product itself is the main driver of customer acquisition, conversion, and expansion.

Product-Market Fit

The point at which a product meets the needs and wants of a specific market segment.

Product-Market Fit Testing & Finding

A process to validate if a product or service meets the needs and desires of a target audience.

Real-Time Leading Indicators

Metrics that provide immediate insights into the performance of a business and guide operations, strategies and tactics by helping teams make informed decisions

The Highlights
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