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Customer Acquisition Funnel

Introductory Description

A representation of the customer journey from awareness to conversion, illustrating the stages customers go through as they interact with a product or service.

Detailed Description

A framework that maps the stages of a customer's decision-making process, from initial awareness to eventual purchase or conversion, helping marketers and product teams identify areas for optimization and better target their efforts.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading

Detailed Insight

Key Insights

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Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

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