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Customer Success

Introductory Description

An organizational function focused on helping customers achieve their desired outcomes and maximize the value they receive from a product or service.

Detailed Description

A proactive, relationship-focused approach to customer management that seeks to understand customer goals, provide tailored support and resources, and ensure the ongoing satisfaction, retention, and growth of customers.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading

Detailed Insight

Key Insights

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Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

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