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Holding Electronic Gadget

Blue Ocean Strategy

Introductory Description

A strategy that encourages companies to create new market spaces, rather than competing in existing markets.

Detailed Description

A framework that focuses on value innovation, the simultaneous pursuit of differentiation and low cost, to create uncontested market space and make competition irrelevant.

Thought Leaders on the Topic

W. Chan Kim, Renée Mauborgne

Original Sources or Resources for Further Reading

Blue Ocean Strategy

Detailed Insight

Key Insights

Mobile Phone

Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
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