top of page
Holding Electronic Gadget

Customer Lifetime Value (LTV)

Introductory Description

The estimated net profit attributed to the entire future relationship with a customer.

Detailed Description

A predictive metric that quantifies the total revenue a company can expect to generate from a single customer over the course of their relationship, taking into account factors such as retention, acquisition costs, and revenue per customer.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading

Detailed Insight

Key Insights

Mobile Phone

Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
bottom of page