top of page
Holding Electronic Gadget

Customer Experience (CX)

Introductory Description

The sum of all experiences a customer has with a company, including interactions with products, services, and support.

Detailed Description

A holistic approach to understanding and improving the interactions between a customer and a company throughout the entire customer lifecycle, encompassing all touchpoints, channels, and contexts, with the aim of increasing satisfaction, loyalty, and advocacy.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading

Detailed Insight

Key Insights

Mobile Phone

Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
bottom of page