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Holding Electronic Gadget

Jobs, Pains, and Gains Framework

Introductory Description

A framework for understanding customer needs, the problems they face, and the desired outcomes they seek.

Detailed Description

A customer-centric approach to product and service design that focuses on identifying and addressing the key functional, social, and emotional needs of target customers, as well as the obstacles and desired benefits. This framework enables the understanding and mapping customers' objectives, challenges, and aspirations, enabling businesses to design products, services, and value propositions that address those specific needs.

Thought Leaders on the Topic

Alexander Osterwalder, Yves Pigneur

Original Sources or Resources for Further Reading

Value Proposition Design

Detailed Insight

Key Insights

Mobile Phone

Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
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