top of page
Holding Electronic Gadget

Minimum Viable Product (MVP)

What is it?

A version of a product with just enough features to be usable by early customers, providing feedback for future development.

Detailed Description

The Minimum Viable Product (MVP) is a development technique that allows startups to test their product or service hypothesis with minimum effort and resources. It involves creating a basic version of the product or service with just enough features to address the core problem it aims to solve. The primary purpose of an MVP is to gather meaningful data and feedback from early adopters and potential customers, which can guide further product development and business decisions.

Key Terminology:
1. Product Hypothesis: The assumption or belief about a problem and its potential solution that forms the basis for developing a product.

2. Core Problem: The fundamental challenge or pain point faced by the target market that the startup intends to address through its product or service.

3. Features: The specific functionalities or characteristics of a product that enable it to deliver value to customers.

4. Early Adopters: The initial set of customers who are willing to embrace innovative solutions and are eager to provide feedback on the product.

Business Advantages:
1. Rapid Market Validation: By launching an MVP, startups can quickly test their assumptions and determine if there is a viable market for their product or service. This enables them to validate their product hypothesis and reduce the risk of investing resources in a concept with limited market demand.

2. Cost and Time Efficiency: Developing a fully-featured product from scratch can be time-consuming and expensive. However, by focusing on a Minimum Viable Product, startups can reduce development time and costs since only essential features are included. This allows them to conserve resources and allocate them more efficiently in subsequent iterations.

3. Customer-Centric Approach: An MVP makes it easier for startups to gather invaluable feedback directly from early adopters. By involving customers in the early stages of development, startups can gain a deeper understanding of their needs and preferences. This customer-centric approach helps avoid building products that do not resonate with the market and increases the chances of creating a solution that genuinely addresses the core problem.

4. Iterative Development: The MVP approach encourages an iterative development process where each version of the product evolves based on customer feedback. This ensures that startups can continuously adapt and refine their offerings, maximizing the chances of meeting market needs and capturing a competitive advantage.

By focusing on developing a product or service with minimum features necessary to address the core problem, startups can efficiently validate their ideas, reduce costs, and build customer-centric solutions. Embracing the MVP approach can provide your startup with a valuable advantage in the competitive marketplace, driving growth and ensuring long-term success.

Strategy, Execution

Thought Leaders on this

Eric Ries

Original Sources or Resources for Further Reading

The Lean Startup

More Reading & Deep Dives into Growth

GROWTH: Register for Pre-Release Access To The Playbook


bottom of page