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Holding Electronic Gadget

A/B Testing

Introductory Description

A method of comparing two versions of a webpage or app to determine which one performs better.

Detailed Description

A controlled experiment in which two or more variations of a digital asset are presented to a statistically significant sample of users, with the goal of identifying the version that yields the highest conversion rates or desired outcomes.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading

Detailed Insight

Key Insights

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Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
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