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Holding Electronic Gadget


Introductory Description

The process of establishing a product's image in the minds of target customers.

Detailed Description

A marketing strategy that involves defining a unique and differentiated identity for a product or service within its target market, based on factors such as features, benefits, pricing, and competitive landscape.

Thought Leaders on the Topic

Al Ries, Jack Trout

Original Sources or Resources for Further Reading

Positioning: The Battle for Your Mind

Detailed Insight

Key Insights

Mobile Phone

Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
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