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Introductory Description

A significant change in a company's direction, often in response to market feedback or changing conditions.

Detailed Description

The strategic decision to alter one or more aspects of a company's business model, product, or target market, in response to customer feedback, market dynamics, or the need for improved traction or growth. In the context of the 9 hypothesis elements of the Business Model Canvas, changes to two or more hypothesis may be considered a pivot.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading

Detailed Insight

Key Insights

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Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
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