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Holding Electronic Gadget

Disruptive Innovation

Introductory Description

An innovation that displaces established market leaders by creating a new market or transforming an existing one.

Detailed Description

A process whereby smaller, agile companies introduce products or services that target overlooked segments, eventually gaining market share and disrupting the incumbents.

Thought Leaders on the Topic

Clayton Christensen

Original Sources or Resources for Further Reading

The Innovator's Dilemma

Detailed Insight

Key Insights

Mobile Phone

Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
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