top of page
Holding Electronic Gadget

Conversion Rate Optimization (CRO)

Introductory Description

The practice of improving a website's performance and increasing the likelihood of users converting to customers with a set of techniques for improving the percentage of visitors who complete a desired action on a website or app.

Detailed Description

A systematic, data-driven approach to identifying and implementing changes to a website's design, content, and user experience to increase the percentage of users who complete a desired action, such as making a purchase.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading


Detailed Insight

Key Insights

Mobile Phone

Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
bottom of page