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Lean Startup

Introductory Description

A methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable.

Detailed Description

An approach to entrepreneurship that emphasizes iterative product development, validated learning, and rapid market testing in order to quickly identify and respond to customer needs and preferences while minimizing waste and risk.

Thought Leaders on the Topic

Eric Ries

Original Sources or Resources for Further Reading

The Lean Startup

Detailed Insight

Key Insights

Mobile Phone

Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

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