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Holding Electronic Gadget

Viral Coefficient

Introductory Description

The number of new users generated by each existing user through referrals or word-of-mouth.

Detailed Description

A metric that measures the rate at which a product or service spreads through a user base, with higher values indicating greater potential for exponential growth through network effects and word-of-mouth marketing.

Thought Leaders on the Topic


Original Sources or Resources for Further Reading

Detailed Insight

Key Insights

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Growth & Business Design

When it comes to growth, misunderstanding or misalignment can lead to detrimental outcomes, including resource waste, market misalignment, and stunted growth. By contrast, having a shared language and clear definitions can cut through ambiguity, foster collaboration, and boost the effectiveness of strategic decisions.


Embrace the power of shared language and understanding to drive more rapid, aligned, and effective execution and implementation. This is your key to outcompeting in your chosen market.


This library will further strengthen your understanding, allowing you to dive deeper into the intricacies of growth, and facilitating more nuanced conversations within your teams. 

Holding Electronic Gadget
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