Updated: Jul 14, 2022
How to be like a top-quartile, client-centric organization in your industry? Work collaboratively, cross-functionally, break down silos between functions and work backwards from frequently updated customer experience metrics.
Whether you're targeting sustaining innovation, new market disruption or low-end disruption, you need insights and alignment from multiple teams in your organization. How frequently they meet, build, deploy and learn together can dictate how quickly you bring differentiated and relevant value to your customers.