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What you should know this week.


1. Emotional Branding: Columbia University Study Shows Disconnect

http://www.brandchannel.com/2015/04/10/emotional-branding-041015/

2. A New Brand of Supplements Goes After Millennials : Olly launches gummy vitamins for adults.

http://www.bloomberg.com/news/articles/2015-04-02/olly-supplements-goes-after-millennials

3. Concepts We Wish Were Real. Check out these colorful concepts and get inspired

http://www.thedieline.com/blog/2015/4/9/concepts-we-wish-were-real


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