BRANDSPACE - Singapore Brand Strategy & Accounting Consultants
Search

The best definition for Jobs to be Done Theory

If you've heard of Jobs to be Done, and the famous milkshake case study often used to explain it, it's important to get the nuances right. https://lnkd.in/dcE_9Yy


Bonus video: Some Secret History! Little known fact, Tony and Clay were friends even before "The Innovators Dilemma" was published, and introduced Clay to the concept, before Clay named the concept as Job to be Done. The name stuck while Tony has gone on to deeply refine the Outcome Driven Innovation Methodology to uncover the Job to be Done.

:

1 view0 comments

Recent Posts

See All

The best definition for product-market fit (2021)

Hard to define, even harder to find. Exploring your customer retention, defined by product and marketing data, through the lens of meaningful business metrics and the sophisticated, agile use of exper