BRANDSPACE - Singapore Brand Strategy & Accounting Consultants

The best definition for Jobs to be Done Theory

If you've heard of Jobs to be Done, and the famous milkshake case study often used to explain it, it's important to get the nuances right.

Bonus video: Some Secret History! Little known fact, Tony and Clay were friends even before "The Innovators Dilemma" was published, and introduced Clay to the concept, before Clay named the concept as Job to be Done. The name stuck while Tony has gone on to deeply refine the Outcome Driven Innovation Methodology to uncover the Job to be Done.


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