Here are some of things we discussed in this episode:
How David brings digital transformation(DX) to large organizations
The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO
De-siloing the C-suite to improve agility & the importance of cross-functional collaboration
Corporate venture launching
The greatest roadblocks in monetization for innovation in SEA
The importance of connecting customer experience and marketing with real-time data for data-driven decision-making
WHAT IS PARIS TALKS MARKETING?
Paris sits down with SaaS leaders to unpack their unique approaches to growth and marketing. Tune in for practical tips and stories behind the fastest-growing technology companies. Paris is an ex-Googler and the CEO of SaaS growth marketing agency Hop Online.