Apr 13, 2015What you should know this week.1. Emotional Branding: Columbia University Study Shows Disconnect http://www.brandchannel.com/2015/04/10/emotional-branding-041015/ 2. A...
Apr 10, 2015Understanding F&B Consumers in SingaporeA passion for food from multiple cultures. Restaurants, foodcourts and kopitiams open almost 24/7. The Singaporean foodie has it all...
Apr 10, 2015What is a brand?A brand is not just a logo, a tagline. It encompasses consumer expectations. Brands are alive. And change with every interaction they...
May 1, 2014Signs that mean your brand needs helpYour team suffers from analysis paralysis. Your strategy doesnt evolve to anticipate new challengers Your team isn't anticipating...