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Playbooks, Insights & Frameworks to Drive Growth
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Articles, Insights & Events
Articles, Insights & Events
Oct 28, 2015
Digital channels influenced $1.5T in-store sales in 2014: report
More than 70 percent of consumers expect brand digital channels to have knowledge of in-store product availability, according to a new...
Oct 28, 2015
Should luxury brands stop avoiding ecommerce?
http://www.luxurydaily.com/should-luxury-brands-stop-avoiding-ecommerce/
Apr 13, 2015
What you should know this week.
1. Emotional Branding: Columbia University Study Shows Disconnect http://www.brandchannel.com/2015/04/10/emotional-branding-041015/ 2. A...
Apr 10, 2015
Understanding F&B Consumers in Singapore
A passion for food from multiple cultures. Restaurants, foodcourts and kopitiams open almost 24/7. The Singaporean foodie has it all...
Apr 10, 2015
What is a brand?
A brand is not just a logo, a tagline. It encompasses consumer expectations. Brands are alive. And change with every interaction they...
May 1, 2014
Signs that mean your brand needs help
Your team suffers from analysis paralysis. Your strategy doesnt evolve to anticipate new challengers ​ Your team isn't anticipating...
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